Sunday, January 11, 2015

The Story Behind the Logo (and a Little Bit More)

I'm linking up with Art with Jenny K. for her fun blog hop about the story behind the logo.
I'm most known for my little red schoolhouse logo on my teacher and student website, Mrs.  I began my classroom website in the year 2000.  I've been an upper grades and math teacher for most of my career and started my website as a place to park the great teaching ideas and resources so I could find them easily.  The same is true for all of the great student websites that encouraged students to strengthen their academic skills through what they thought was play.  I taught 4th grade at Vern Patrick Elementary School and Tom McCall Elementary School and my website was being used all over the world by students an teachers alike.
When I transitioned to a new position as Academic Achievement Specialist within my district, I knew I wanted to start blogging so I could share with teachers in a different way.  If sharing and helping had colors, they would be bright and fun and that's what I chose for my newly designed blog logo that I am using today.  I love color (especially purple) and am a teacher at heart so my blog and TpT logo needed to reflect that.  This is the first rendition for my blog logo:
I eventually admitted that I was out of my league when it comes to graphic design on the computer so I got in touch with Kassie of Designs by Kassie, and fell in love with her very first draft!  I love,love, love my logo!
To be honest, I resisted joining TpT for years after I first heard about it because I shared so much with teachers for free on my website that it just felt wrong to charge money.  I shared my materials on the web and with teacher friends near and far. Our profession is one that should encourage cooperation and collaboration.  Years ago, I said that we (all teachers) should have a national clearing house with a searchable database where we could all park our best ideas to help other teachers.  After hearing about Deanna Jump's success, I had to be realistic and change my mind when our daughter decided that three years of grad school was in her future so we could afford to help her follow her dream to become physical therapist.

I opened my TpT store in the summer of 2012 and am having so much fun creating materials to share!  Of course, I had to add lots of value with each item I sell.  I wish TpT had a latte-themed price structure with so I could market my materials as a "small latte price" or a "2-latte price. " My TpT materials are packed with all of the extras I can think of that teachers would ever need when using the item, so I hope that teachers believe they get a great value buying my materials.

So that's my story (and a little bit more)!  What's yours?  Join the linky fun!


  1. Heather, I know we met at the TpT conference, but I was trying to remember if you were there with your daughter or if I was confusing that conversation with another person that I met. Your logo stands out to me because of the colors and font choice and because I have a fond connection with you and how you blessed the Oakview teachers with your fantastic resources during their time of need. Your Math Vocabulary Posters save teachers so much time and are a great reference tool during lessons. Love ya! - Lisa

    1. Hi Lisa! Thanks for stopping in to my blog. Yes, that was me at the conference with my daughter, Hillary! We each signed up and went to different workshops so we got 8 topics covered. Hillary is an important part of my TpT store, as she has instructional aide experience and great ideas for social media. She's studying for her doctorate in Physical Therapy right now. I'm so happy to help the Oakview teachers and I'm glad they love my math posters! :) Love ya back for organizing that for our colleagues! Heather

  2. Heather-I have used many of your resources through the years, and I appreciate hearing your story and your reluctance to do a TPT store. Truly understand the hesitation, and the reality. I think the time invested is why you have to charge for products. I hope your daughter's grad school experience is great and thanks for your hard work and sharing.

    1. Aw, thank you so much, Carla. It means a lot hearing from you. :) Our daughter is rocking it in grad school and her dad and I could't be prouder. That's what it's all about!


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